Rafflesia Group of Institutions

Online Education +
Direct Selling Business Plan

Rafflesia’s goal is to build an education-based direct selling platform, where the core revenue comes from genuine online course sales — not from recruitment.

Business Projection 10-Level Commission Rank System Reward Program Growth Model
3Course Packages
10Commission Levels
6Rank Tiers
15%Direct Sales Share

Revenue Allocation per Course Sale

Fixed Ratio

Every rupee collected is split across four buckets — sales incentive is capped, operations carries the majority.

Starter — ₹1,999
₹300 ₹200 ₹1,399
Career — ₹4,999
₹750 ₹500 ₹3,499
Professional — ₹9,999
₹1,500 ₹1,000 ₹6,999
Direct Sales · 15% Level / Team Pool · 10% Performance Pool · 5% Business / Course Operations · 70%
Strictly Confidential Draft for internal planning & legal review
01 · Foundation

Business Vision

An education-first model where every rupee of income traces back to a real course sold to a real learner.

1

Quality Education

Real, structured course content designed for competitive-exam learners.

2

Genuine Course Sales

Revenue is generated only from actual course purchases by real customers.

3

Performance-Based Incentive

Direct Sellers earn commission strictly tied to verified sales performance.

A student may simply buy a course to study — no sales activity required.
An eligible Direct Seller earns sales commission by selling courses to genuine customers.
There is no payment required simply to register a new Direct Seller.
02 · Product

Course Portfolio

Three learning packages built for competitive-exam preparation — the only products the entire plan is built on.

Starter Foundation Learning Package ₹1,999
  • Recorded Classes
  • Practice Materials
  • Basic Mock Tests
  • PYQ Practice
  • Digital Support
Incentive allocation
Direct ₹300 · Pool ₹200 · Performance ₹100
Most Complete Career Complete Competitive Exam Preparation ₹4,999
  • Live + Recorded Classes
  • Math · GI/Reasoning · GK
  • General Science · Current Affairs
  • PYQ · Mock Tests
  • Digital Notes · Doubt Support
Incentive allocation
Direct ₹750 · Pool ₹500 · Performance ₹250
Professional Premium Career Preparation Package ₹9,999
  • Advanced Classes
  • Complete Recorded Library
  • Premium Mock Tests
  • Special PYQ Sessions
  • Doubt Classes · Career Guidance
  • Premium Support
Incentive allocation
Direct ₹1,500 · Pool ₹1,000 · Performance ₹500
02 · Product

Revenue Allocation per Course Sale

Every rupee collected is split across four buckets — sales incentive is capped at 30%, operations carries the majority.

Package Direct Sales Level / Team Pool Performance Pool Business / Course Operations
Starter₹1,999 ₹30015% ₹20010% ₹1005% ₹1,39970%
Career₹4,999 ₹75015% ₹50010% ₹2505% ₹3,49970%
Professional₹9,999 ₹1,50015% ₹1,00010% ₹5005% ₹6,99970%
Not Net ProfitThe Business/Course Operations share funds faculty, technology, support and compliance — final profit is determined only after these real costs.
03 · Earnings

Direct Sales Commission

Earned only from an individual’s own generated, eligible customer sales.

Sales Volume Starter (₹1,999) Career (₹4,999) Professional (₹9,999)
1 Sale₹300₹750₹1,500
10 Sales₹3,000₹7,500₹15,000
50 Sales₹15,000₹37,500₹75,000
100 Sales₹30,000₹75,000₹1,50,000
! These are not guaranteed income — figures apply only when the stated number of successful, eligible sales is actually achieved.
03 · Earnings

10-Level Team Sales Commission

Example distribution of the Career Package’s ₹500 team pool across 10 levels. The Professional Package’s ₹1,000 pool is distributed proportionately on the same ratio.

L1₹125
L2₹80
L3₹60
L4₹50
L5₹40
L6₹35
L7₹30
L8₹30
L9₹25
L10₹25
₹500 Total per eligible
Career Package sale
Level income is released only against verified, eligible sales and applicable rank qualification.
04 · Recognition

Rank System

Rank advances on verified team sales volume and active legs — never on headcount alone.

Rank Qualifying Team Sales Minimum Legs Key Benefit
AssociateBasic eligible participantPersonal sales commission
Silver₹1 Lakh Team Sales2 active legsLevel income + Performance pool
Gold₹5 Lakh Team Sales3 active legsHigher performance eligibility
Platinum₹15 Lakh Team Sales3 qualified legsLeadership recognition
Diamond₹50 Lakh Team SalesMultiple legsReward program eligibility
Crown₹1 Crore Team SalesStrong multi-legTop leadership rewards
All ranks also require a minimum personal-sales component alongside team volume, per the formal rank policy.
05 · Recognition

Reward Program

Reward qualification is based on verified sales performance, not on recruitment counts.

₹1 Lakh

Recognition Certificate

Entry-level achievement recognition on qualifying team sales.

₹5 Lakh

Achievement Reward

Awarded on sustained, verified sales performance.

₹15 Lakh

Laptop / Technology Reward Fund

Technology fund credited against the qualification period.

₹25 Lakh

Premium Achievement Fund

Higher-tier achievement fund for qualified leaders.

₹50 Lakh

Two-Wheeler Reward Fund

Vehicle fund released per the written claim conditions.

₹1 Crore+

Leadership / Vehicle Reward Fund

Top leadership fund at Crown-level qualification.

Exact reward value, qualification period, personal-sales requirement, and claim conditions are defined in the written Rank & Reward Policy — never framed as “join X people, get a bike.”
06 · Financial Projection

Sales Volume Projections

Illustrative sales mix: 40% Starter · 40% Career · 20% Professional.

Phase Course Sales Gross Sales Max Incentive Allocation Business / Course Operations
Phase 11,000₹47.99 Lakh₹14.40 Lakh₹33.59 Lakh
Phase 210,000₹4.80 Crore₹1.44 Crore₹3.36 Crore
Phase 31,00,000₹47.99 Crore₹14.40 Crore₹33.59 Crore
Business / Course Operations is not net profit — actual expenses, applicable taxes and refunds are settled from this share.
07 · Operations

Business Expense Model

Planned uses of the Business/Course Operations share — commission percentages should never be finalized without a per-student cost basis.

Faculty & Academic Team Course Development Video Production Learning Platform / App Servers & Technology Student Support Branch Operations Employees Marketing Accounting & Compliance Payment Gateway Charges Taxes Refunds Administration Business Reserve
08 · Governance

Customer First & Direct Seller Policy

The buyer is a student before they are anything else — and every seller signs to the same written rules.

Customer First Policy

  • Every course buyer is, first and foremost, a customer / student.
  • Paying ₹4,999 guarantees the advertised Career Course service — full stop.
  • Access and student benefits never shrink if a buyer refers no one.
  • Direct-selling activity is entirely sales-performance based.

Direct Seller Policy

  • Every Direct Seller signs a clear agreement covering:
Eligibility & KYC Sales Rules & Commission Calculation Payment Cycle Rank Qualification Refund Adjustment Prohibited Sales Practices Ban on Misleading Income Claims Customer Complaint Procedure Termination Rules
08 · Governance

No Guaranteed Income

Marketing must never say

  • “Join and get ₹20,000.”
  • “Bring in 2 people and income starts.”
  • “Guaranteed bike in 3 months.”
  • “Once Diamond, salary for life.”

The correct statement

“Income depends upon eligible product sales, individual performance, and applicable qualification conditions. No income is guaranteed.”

This single line replaces every income promise across all seller-facing materials.

09 · Roadmap

Proposed Business Scale

Three phases, each gated on course quality and compliance before volume.

Phase 1 · Launch

1,000 Course Sales

Foundation build-out
Gross Sales≈ ₹48 Lakh
Focus
  • Course Quality
  • Customer Satisfaction
  • Seller Training
  • Technology
  • Compliance
Phase 2 · Expansion

10,000 Course Sales

Regional scale-up
Gross Sales≈ ₹4.80 Crore
Focus
  • West Bengal Expansion
  • Online Marketing
  • Sales Leadership Development
  • Customer Support Expansion
Phase 3 · Large Scale

1,00,000 Course Sales

Pan-India platform
Gross Sales≈ ₹47.99 Crore
Focus
  • Pan-India Education Platform
  • Multilingual Courses
  • Large Faculty Network
  • Tech Infrastructure
  • National Sales Distribution
10 · Closing

The Core Business Formula

Online Education Real Customer Value Course Sales Direct Sales Commission Team Sales Performance Rank & Recognition Business Growth

“Not just a network — an Education Sales Network.

Course First Customer First Sales-Based Commission No Guaranteed Earnings Long-Term Sustainable Growth

Start with the course.
Grow with the performance.

Register as a learner to study, or qualify as a Direct Seller to earn commission on genuine, verified course sales. No payment is required simply to register as a Direct Seller.

§ Legal & Compliance NoteBefore real-world launch, the Compensation Plan, Direct Seller Agreement, Course Pricing, Refund/Cancellation Policy, Rank & Reward Policy, KYC, taxation/GST, and all promotional claims will be reviewed and finalized by a qualified lawyer and CA in line with applicable Direct Selling and Consumer Protection law.